Why We Rebranded from Wolfe CFO to AnchorStone CFO

At Wolfe CFO, we’ve always been focused on one thing: protecting and guiding the vision of business owners with the financial clarity and strategic support they need to thrive. Over the last couple years, our work has expanded, and we have reached greater clarity. Along the way, we realized it was time for our brand to change as well.

That’s why we’re excited to share that Wolfe CFO is now AnchorStone CFO.

This change isn’t just about a new name—it’s about more clearly communicating who we are, what we do, and how we serve our clients.

 Why AnchorStone CFO?

1. A name that clearly communicates who we are.

The name “AnchorStone” reflects the stability and foundation we provide to businesses while also pointing toward the strength and direction we bring as a strategic partner. We don’t just “do the books.” We partner with our clients at the C-suite level to offer real-life advisory services as their Part-Time Strategic CFO—helping them chart the path to the next level.

2. A slogan that reflects our mission.

Our new tagline, “Your Partner from Stability to Scale to Success,” captures the heart of our work. Whether you’re in the early stages of stabilizing your financial operations, scaling to meet growing demand, or navigating toward long-term success, we come alongside you to provide clarity, strategy, and confidence.

3. Eliminating confusion.

One common challenge we faced with the name “Wolfe CFO” was the assumption that “Wolfe” was the last name of our founder. While the name carried deep personal meaning, it sometimes created unnecessary hurdles in the onboarding and communication process. By rebranding to AnchorStone CFO, we’re removing that layer of confusion and making it simpler for prospective clients to quickly understand who we are and what we do.

4. Clarity that drives connection.

We exist to partner with business owners—to stand shoulder-to-shoulder with you as a trusted advisor and strategist. Our rebrand ensures our identity matches that mission, so clients immediately know we’re here to provide more than accounting. We are here to deliver the guidance and strategic partnership that helps you push past plateaus and achieve breakthrough growth.

 The Heart of Our Work Remains the Same

While our name and look have changed, our commitment has not. We remain dedicated to being a trusted partner who helps you build a solid financial foundation, scale with clarity, and achieve long-term success.

At AnchorStone CFO, our mission is simple: to be the partner who helps you navigate complexity, unlock opportunity, and reach the next level of growth.